What are signals?
Signals are flags that Hook surfaces across your accounts. They highlight risks, opportunities, and moments that need attention. They're generated consistently across every account in your portfolio, not just the ones you happened to check this week.
Why use signals, even when you already know?
A common reactions to a signal is: "I already knew that." That's fine. It doesn't mean the signal has no value. Here's why it's still worth acting on it.
1. Leadership gets visibility before they need to ask
When you accept a signal, it becomes visible to your manager and leadership team. That matters before an exec jumps on a customer call or a QBR lands in the diary. They can see there's an active issue or opportunity without having to chase you for an update.
2. It creates accountability for yourself
"I knew about that" doesn't move things forward. Accepting a signal turns what was in your head into something you can track and take action on. No sticky notes, no relying on memory.
3. Your context feeds back into Hook's AI
Notes you add to a signal are picked up by Hook's AI. That means when you use features like Hey Hook or custom briefs, the system is working from what you already knew, not just what it can infer on its own. Context that lives only in your head is context the system can't use.
4. Each signal comes with a plaibook ready to go
Signals ship with an AI-generated plaibook that's already around 80% complete. If you still need to do something about the issue or opportunity, even if you knew it existed, accepting the signal gives you a head start on the next step.
Consistency across your whole portfolio
Not every CSM or AM catches the same things in a conversation. One person notices a throwaway comment about budget pressure. Another doesn't. Hook's Echo signals don't have that variance, they flag the same class of signal consistently across every account.
That means even when a signal tells you something you already know, it's also quietly catching what someone else on your team might have missed on a different account.
When to accept vs. dismiss a signal
Accept it if the underlying issue or opportunity still needs active work, even if you already knew about it.
Dismiss it if it's genuinely resolved and there's nothing left to action.
Frequently Asked Questions
Should I accept a signal if I was already on the call it came from?
Yes, if the thing it flagged still needs action. Accepting it creates a trackable record, gives leadership visibility, and feeds your notes back into Hook's AI so the context isn't lost.
What's the point if Echo flags something I already know?
Two reasons. First, it makes the issue visible and trackable for everyone. Second, Echo applies the same logic consistently across every account. The signal you already knew about on Account A is the same signal it caught on Account B for a colleague who wasn't looking.