Activator is Hook's onboarding AI agent that replaces rigid, rules-based workflows with a personalised activation engine. You define what success looks like for your product, and Activator continuously evaluates each new customer's engagement, usage, and progress to determine and execute the next best action, whether that's customer-facing outreach, a CSM touchpoint, or an internal workflow. It supports both high-touch and scaled digital onboarding in the same system, with full control over how much autonomy the agent has.
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