Guardian is Hook's adoption AI agent that continuously monitors product usage across every account and takes the next best action to drive adoption before it ever becomes a churn risk. You define what "good" looks like, Guardian watches every account in the background, and automatically sends emails, in-app nudges, or educational content and escalates to a CSM when a human touch is needed. Once core adoption goals are met, Guardian pivots to driving new feature adoption, turning a retention motion into a revenue one.
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