Hook automations are built around a simple trigger-and-task model. When a data condition is met (like a drop in engagement or a signal filter), Hook fires a chosen action such as sending a Slack alert, email, or activating an AI agent. There are three types of tasks you can automate: Alerts, Actions, and Agents. Automations can be single-step or multi-step journeys with branching logic, giving teams the flexibility to scale personalised workflows across their entire book of business.
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