What is Radar?
Radar is Hook's AI agent for external signal detection. It continuously monitors everything Google indexes (industry news, press releases, company announcements) across every account in your portfolio.
When a relevant event happens, Radar surfaces it as a churn risk or upsell opportunity and creates plaibook actions for your CSMs to work on. The goal is simple: your team hears about events that matter to their accounts as soon as they happen, not weeks later at a QBR.
Events Radar Monitors
The list below is an example of events that radar can monitor using information available on the internet:
Regional expansions
Funding rounds
M&A activity
Workforce fluctuations
Leadership changes
Competitor moves
New product launches
Security incidents
Regulatory changes
Anything else likely to impact renewal or expansion
One Hook customer using Radar spotted an account announcing a regional expansion. Their CSM reached out the same day, framing the product's multi-region support before procurement had even started. They closed the deal - the conversation happened at the right moment, not months later when a competitor would have already worked their way in.
Radar means signals stop slipping through the cracks, your team gets hours of customer discovery back, and every conversation happens at exactly the right moment.